Amorepacific's beauty brand Laneige announced on the 3rd that it has selected AKMU's Lee Soo-hyun as its domestic ambassador.
Laneige explained that Lee Soo-hyun is loved for her uniquely charming voice and honest appeal, and that her bright and positive energy aligns with the brand's values. Lee Soo-hyun, now the new model for Laneige, expressed, "I am really happy to be with Laneige as their domestic ambassador. Since I've always had affection for the brand, I am looking forward to various activities in the future."
Along with this, Laneige is introducing a new product 'Lip Sleeping Mask Strawberry Shortcake'.
The newly launched 'Laneige Lip Sleeping Mask Strawberry Shortcake' is a new version of Laneige's global bestseller, the 'Lip Sleeping Mask', characterized by a 'triple layer formulation' containing three scents. This product combines the soft scent of vanilla cake, the sweet aroma of strawberry cream, and the refreshing scent of fresh strawberries, which helps keep the lips hydrated and contains antioxidant-rich vitamin C and moisturizing coconut oil to help manage dry lips.
Meanwhile, Laneige plans to reveal more pictorials and behind-the-scenes videos featuring Lee Soo-hyun in the future.
In response to the news of Lee Soo-hyun's ambassadorship, comments such as "Gamdasal!" and "Cute and lovely" poured in from various sectors.