Roaring into its 12th season, SHOW ME THE MONEY 12 finally pulled back the curtain. Since its 2012 debut, Mnet's SHOW ME THE MONEY 12 has been South Korea's flagship hip-hop survival program, launching countless star rappers and chart-topping hits. This season promises an even bigger scale with a record number of applicants, more episodes than ever, and an expansion to OTT platforms.
A staggering 36,000 applicants — the most in the show's history — set the tone from the start. Auditions spanned Seoul, Gwangju, Busan, and Jeju, and expanded globally, dramatically widening the talent pool as diverse rappers crossed borders and languages to compete. Notably, global heavy-hitters like Milly and Redeye joined recognized names such as HAON (Kim Ha-on) and Fleeky Bang, fueling sky-high expectations.
For the first time in the series, Mnet has teamed up with the leading domestic OTT platform TVING to deliver an even richer viewing experience. Every Saturday after the main broadcast, the hidden league Show Me the Money 12: Yacha's World will drop exclusively on TVING, offering something completely new. Set in an unforgiving, rule-free arena where survival depends solely on rap, this hip-hop battle unfolds as a parallel universe on the same timeline as SHOW ME THE MONEY 12 — an irresistible twist.
The star-studded producer lineup is another major draw this season. ZICO, Crush, GRAY, Loco, J-Tong, Hukki Shibaseki, Lil Moshpit, and Jay Park have all signed on, stoking anticipation for mega-hit tracks. Continuing the show's tradition of birthing seasonal chart dominators, the team aims to deliver even stronger releases.
Meanwhile, SHOW ME THE MONEY 12 is set to bring viewers a wide range of thrills through Mnet and TVING.