K-pop group ONF is gearing up for a major new chapter.
On March 5, KI Entertainment announced via its official social media accounts that it has signed an exclusive contract with all ONF members.
Along with the news, ONF unveiled a refreshed team logo and new profile photos. The members are set to take the lead from the planning stage of their upcoming album, directly overseeing overall production to push their creativity to the max.
KI Entertainment has acquired all necessary trademarks and IP related to ONF through negotiations with WM Entertainment. This paves the way for the group to keep their name and identity intact while aiming for a bigger global stage.
Additionally, member U will promote under his birth name, "Yuto," going forward.
Prior to the move, ONF’s former agency WM Entertainment officially announced the expiration of their exclusive contract in January. ONF plans to host their first live broadcast since the label change on their official YouTube channel at 7 p.m. on the 10th.