A clip of people twirling towels inside a Finnish sauna is grabbing viewers' attention.
On March 17, 2026, a Shorts video on the JTBC Entertainment channel from 'Tokpawon 25:00' spotlighted Finland's unique sauna culture.
The video shows real Finns spinning towels in the sauna, with captions declaring "This is the Finnish style!"—instantly sparking curiosity.
The clip highlights a tradition in Finnish saunas where towel-twirling helps control humidity and circulate heat. It also underscores the social side of the sauna experience, which stood out to many viewers.
Viewers reacted with comments like "Finnish saunas are definitely different" and "Such an interesting cultural experience." JTBC's 'Tokpawon 25:00' continues to gain popularity by introducing distinctive cultures from around the world.