On March 16, 2026, H1-KEY shocked fans by dropping the behind-the-scenes video for their new music video 'To. My First Love' on their official YouTube channel, immediately sparking buzz. The clip features the MV’s most emotional scenes along with moments from the album jacket photoshoot, sending anticipation soaring among fans.
Each member radiates effortless charm in their individual shoots, capturing feelings that call back to their own first loves. The music video spotlights the pure, innocent rush of first love, with standout scenes that make viewers relive cherished memories.
This project focuses on the theme of first love in H1-KEY’s latest album, aiming to deliver a warm, heartfelt mood. In post-shoot interviews, the members shared that they were happy to connect with fans by revisiting those emotions and memories.