On March 18, 2026, Daily Fashion News updated Instagram with the news that Gap will join Coachella 2026 as the festival's official apparel and merchandising sponsor.
In the photo, a hoodie that reflects Coachella's brand identity sits in the background, and Gap plans to deliver a distinctive brand experience at the festival through its 'Hoodie House' project.
Fans showed major excitement, leaving comments like, "Gap and Coachella merch we're looking forward to as much as BIGBANG's stage..."