On March 18, 2026, Story J Company dropped behind-the-scenes photos from actor Lee Si-eon’s new ‘Triconix’ commercial shoot — and fans are already buzzing over his effortless charm.
In the photos, Lee Si-eon poses naturally with an ice-cold drink in front of him and flashes a warm smile while holding a shampoo bottle. The caption, "He’s my shampoo fairy," amped up his simple yet irresistibly cute appeal.
Fans flooded the post with reactions like "insanely handsome," unable to hide their admiration for his vibe.