Korea's dessert trends are changing at lightning speed — the next craze lands before you even get a taste.
The video was uploaded on March 18, 2026, on Channel Aha (Health, Finance).
According to the video, yesterday's 'dujjonku'—thick, chewy cookies—has already given way to 'butter tteok,' butter-glazed rice cakes. Beyond buying store-made treats, a full-blown homemade boom is sweeping kitchens.
The clip says, "Dessert trends these days are a speed race," revealing that related ingredient sales have surged by more than 130%.
This stems from South Korean consumers quickly embracing and sharing new trends. Compared to the past, the rapid spread of information via social media and the rise of a younger generation that enjoys home baking are also seen as major drivers.
Additionally, the segment was provided by Channel A's 'Happy Morning,' which airs Monday to Friday at 7:30 a.m.