On March 18, 2026, So-yeon Kang shocked fans with a fresh Instagram update, revealing a high-profile brand deal and powerful workout visuals. She wrote, "Pushing my limits, seeing the world in ultra-clear blue. Excited to kick off my partnership with @mauijim!"—officially announcing the start of her collaboration with Maui Jim. In the photos, Kang appears mid-workout, radiating fierce determination. Fans flooded the comments with support, leaving messages like "Wow," "Killing it," and "Que sonho."