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Daily Fashion News Embraces the Viral 'No Mascara' Trend

Natural eyes — Gen Z is obsessed

Daily Fashion News, Makeup, No Mascara
Photo: Daily Fashion News Instagram
Daily Fashion News, Makeup, No Mascara
Photo: Daily Fashion News Instagram
Daily Fashion News, Makeup, No Mascara
Photo: Daily Fashion News Instagram

On March 18, 2026, Daily Fashion News dropped a new post spotlighting the rising 'no mascara' trend.

The post shares how to create defined, clean-looking eyes without mascara. It leans into natural beauty and minimal eye makeup, and you can nail the look with simple tools like a lash serum or a curler.

Fans reacted with comments like "I skipped it because removing it was a hassle" and "Finally, my laziness is paying off!" The trend is especially resonating with Gen Z, who prefer quick, pared-back routines.