On March 19, 2026, Billboard Korea dropped a new Instagram update spotlighting Biore's Korea launch and the kickoff of its global campaign — with Stray Kids front and center as global ambassadors.
In the clip, Stray Kids appear as global ambassadors. Under dazzling lights, each member's unique charm commanded attention.
Fans went wild, leaving comments like "Omg Lee know is so handsome with curly hair and white shirt", "Gorgeous #StrayKids #StrayKidsXBioreUV", and "hyunjin sooo charming and beautiful our prince! happy birthday!"