On March 26, 2026, Keyeast dropped a new Instagram update revealing behind-the-scenes cuts from Cha Seung-won’s commercial shoot—instantly sparking buzz. The post showcases his set with Crocodile menswear.
In the photos, Cha Seung-won owns both a sharp suit and casual day looks, commanding the set with an easy confidence and a piercing gaze. He nails the 'Natural and Neo-Classic' concept, flaunting his refined taste.
Fans raved, calling him "the coolest Korean born in 1970 right now." Packed with moments that spotlight Cha Seung-won’s charisma, the post quickly drew major attention.