Shocking new brand move: On March 26, 2026, Hyeri announced via her official Instagram that she is the new muse for skincare label beplain, signaling a fresh start for the brand and teasing what’s next in a series of messages.
In the photos, Hyeri exudes a luxe vibe alongside the "beplain" logo, holding the brand’s signature products. Her captivating gaze and glass-clear skin instantly stole the spotlight.
Fans flooded the comments with messages like "hi pretty," cheering on her latest move. Expectations are already sky-high for the Hyeri and beplain pairing.