On March 26, 2026, Showbox dropped a viral Instagram post hinting that a ghost was caught on Road View — and boldly asked who’s brave enough to check it out. The post featured the captions "Manager: What the…? Am I the only one seeing that on Road View?" and "Soo-in: I’ll just go myself…" along with a call to action, "Who wants to search Salmokji Road View right now?" It also highlighted April 8, the wide release date for the film <Salmokji>.
The images tease a mysterious figure appearing on Road View, instantly sparking curiosity. Hashtags like "#Salmokji" and "#InTheatersApril8" amplified the message ahead of the release.
Reactions were mixed. One user wondered, "Do we really have to go alone?" while another criticized, "Hmm, people say the film industry is dead these days — looks like it might be true." Fans expressed both excitement and concern in equal measure.