Actor Lee Joon just stunned fans with a side of charisma you rarely see on variety shows.
On the 8th, his agency Prain TPC dropped behind-the-scenes photos from a commercial shoot for the men's fashion brand Viverde, where Lee Joon serves as a model, on its official social media.
In the newly released cuts, Lee Joon owns each look with sleek, refined styling that feels entirely his. With a deeper, moodier vibe, he delivers calm, emotive outfits and shows a different charm in every frame, drawing gasps on set. In muted tones, he exudes softness, while the gray shirt-and-denim combo reads clean and brainy—earning rave reviews for its smart styling.
Insiders say he kept the set lively with his bright energy before the cameras rolled, then snapped into full-on focus the moment filming began—total pro behavior.
As the photos hit the timeline, fans reacted: "My eyes are cleansed," "He makes every outfit look perfect," and "Such a different charm from variety shows."
Meanwhile, Lee Joon is currently active on KBS's 2 Days & 1 Night Season 4 and the YouTube web variety show Walkman.