Reactions to BTS's new music video are sharply divided.
On the 8th, BTS dropped the music video for their new track "Hooligan" on HYBE's YouTube channel, showcasing a blazing display of synchronized group choreography.
Unlike the previously released videos for "SWIM" and "2.0," the clip grabs attention with a different kind of explosive energy. The dancers' red outfits against moss-covered gray buildings leave a bold impression, while the members pull off sleek black fits with sunglasses and tooth gems for an effortlessly stylish look.
Fans flooded comments with takes like "The visuals are insane" and "That performance is flashy." However, others countered with "Both the MV and the song—'2.0' is way better," "Why do the vocal-line members get so little screen time?" and "Maybe K-pop music videos should be left to Korean teams."
Meanwhile, the "Hooligan" video was directed by Hannah Lux Davis, known for working with global pop stars including Ariana Grande, Doja Cat, and Anne-Marie. The production blends gravity-defying, surreal set pieces with massive ensemble choreography.