According to the big data analysis results of star brand reputation conducted by the Korea Enterprise Reputation Research Institute, BTS ranked first in October 2025.
The Korea Enterprise Reputation Research Institute analyzed consumer behavior regarding star brands through 272,064,563 star brand big data collected from September 28 to October 28, 2025.
The top tier of star brand reputation included BTS, Lim Young-woong, IVE, Son Heung-min, and BLACKPINK. BTS achieved a participation index of 167,277, media index of 2,259,298, communication index of 3,725,463, and community index of 4,269,167, totaling a brand reputation index of 10,421,205, proving their popularity. This is an increase of 11.21% compared to the previous month.
Ranked second, Lim Young-woong's brand showed distinctive activity in the broadcasting, concert, and music sectors, while IVE, in third place, recorded a total brand reputation index of 7,455,557. The IVE brand maintains overwhelming records on music broadcast channels.
Meanwhile, the star brand reputation analysis is conducted to measure the brand recognition of singers, actors, entertainers, and sports figures. The results of this October analysis showed a 2.69% increase in brand consumption, a 3.22% decrease in brand issues, a 1.01% increase in brand communication, and a 1.55% decrease in brand diffusion compared to September.