Paradise Group named BTS member V as its brand ambassador and on December 1 dropped a global campaign film set in Paradise City, where he transforms into a janitor to lead viewers through the resort’s fantasy world.
With this campaign, Paradise Group aims to strengthen its integrated resort (IR) capabilities across hotels, resorts, and gaming while cementing its status as a global luxury resort brand.
V has longstanding ties with the group, having attended Paradise City’s signature arts event, Paradise Art Night. The company said V’s worldwide clout and the taste he shows through his art align with its “art‑tainment” philosophy rooted in arts‑driven management.
The video follows V, dressed as a cleaner, as he spins his own fantasy across the resort — from the Korean fine‑dining restaurant ‘Saerasae’ to the family‑friendly indoor theme park ‘Wonderbox’ and the luxury spa ‘CIMER’.
Fans reacted, saying it was “like a whole movie,” praising that “Kim Taehyung’s visuals are a work of art,” and calling the cinematography “gorgeous.”