High Up Entertainment is reportedly preparing a rookie group to follow in STAYC's footsteps, and industry buzz is heating up as Na Ha-eun, who once broke out on SBS variety show Star King, is said to be joining.
According to Ilgan Sports on Dec. 3, High Up Entertainment has launched the UNCHILD project with a debut slated for the first half of next year. Specifics, including the member count, remain under wraps, but sources say the company is going all-in after successfully launching STAYC.
In particular, the new lineup is said to include Na Ha-eun, born in 2009, who made her name as a "dance prodigy" on Star King, boosting expectations for a "skills-first group."
High Up Entertainment was founded in 2017 by production duo Black Eyed Pilseung together with CJ ENM. The label became independent from CJ ENM in 2018 and successfully debuted STAYC in 2020. STAYC has cemented itself as a leading fourth-generation girl group with hits like 'ASAP' and 'Teddy Bear.'