As Samsung Electronics’ global brand ambassadors, RIIZE made waves by attending Samsung’s ‘The First Look’ event in Las Vegas as the only K-Pop group present just days before CES 2025.
On the 6th, through SM Entertainment, RIIZE shared, “Seeing our music and music videos played at the venue of the world’s largest tech exhibition felt surreal. Being invited by Samsung as global ambassadors made the experience even more meaningful for us as K-Pop artists.”
‘The First Look’ is Samsung’s annual showcase held two days before CES, the world’s largest IT and electronics exhibition. On January 4 at 7 p.m. local time, RIIZE appeared at the event held at Wynn Las Vegas, immediately drawing attention from global media and fans.
During the globally livestreamed press conference, Samsung demonstrated its latest TV-based AI features using RIIZE’s hit track ‘Boom Boom Bass,’ followed by an introduction describing the group as an “amazing K-Pop act.” Cameras captured the members watching from the front row, quickly igniting buzz across social platforms.
As Samsung Electronics’ global ambassadors, RIIZE have been involved in multiple major campaigns, including the ‘Odyssey’ premiere and promotions tied to Galaxy Watch8, SmartThings, and Samsung Health.
Meanwhile, RIIZE are continuing their first world tour, with a Tokyo Dome performance scheduled for February, followed by a finale concert at KSPO Dome in Seoul’s Olympic Park in March.