Global girl group TWICE has officially partnered with lingerie giant Victoria’s Secret, unveiling a sleek pictorial that showcases a more confident, mature side of the group and quickly capturing worldwide attention.
On the 8th, Victoria’s Secret released a pictorial featuring Nayeon, Jihyo, Momo, and Tzuyu through its official social media channels.
In the newly revealed images, the four members pose while each holding a letter spelling out “PINK,” blending the brand’s signature identity with TWICE’s refined visuals. Dressed in bold yet elegant styling, the members radiate poise and charisma, marking a striking departure from their earlier, brighter concepts and highlighting their evolution as global artists.
The collaboration has been building buzz for months. Back in October, TWICE attended the ‘Victoria’s Secret Fashion Show 2025’ in Brooklyn, New York, where they delivered a powerful live performance of ‘This Is For’ and ‘Strategy.’ The latter gained additional recognition as part of the soundtrack for the Netflix original film KPop Demon Hunters.
At the time, fans quickly noticed the members’ stage outfits—furry boots and sleek bodysuits—were Victoria’s Secret pieces. This revelation sparked massive online chatter, with international fans sharing purchase proofs and praising the seamless blend of TWICE’s image with the brand’s bold aesthetic.
The official pictorial release has now confirmed the partnership, signaling Victoria’s Secret’s continued push toward global pop culture relevance and TWICE’s expanding influence beyond music into fashion and lifestyle branding.
Meanwhile, TWICE are continuing their world tour ‘This Is For,’ which kicked off in July last year, meeting fans across multiple regions and reinforcing their status as one of K-pop’s most powerful global acts.