Actress Pyo Ye-jin has surged to No. 1 in the actress brand reputation rankings, with buzz claiming she helped drive the explosive success of Taxi Driver 3.
On the 14th, the Korean Business Research Institute released its January 2026 drama actor brand reputation analysis. The study evaluated 100 actors who appeared in dramas that aired from December 14, 2025, to January 14, 2026, analyzing more than 80 million pieces of brand big data.
Pyo Ye-jin ranked highest among actresses and placed fourth overall, proving the firepower of Taxi Driver 3.
Meanwhile, Lee Je-hoon, who stars in the same drama, clinched the overall No. 1 spot, underscoring the dominance of Taxi Driver 3.
Pyo Ye-jin plays genius hacker Ahn Go-eun of Rainbow Taxi in the Taxi Driver series, carrying the character from Season 1 through Season 3 and steadily building her arc over five years. In the latest season, she portrays an even more seasoned Ahn Go-eun, solidifying the character as a key pillar of the Rainbow Taxi team.
Her standout run extended beyond the drama, earning her an Excellence Award at last year's SBS Drama Awards.