CHANEL's fine jewelry collection 'COCO CRUSH' has unveiled a new campaign starring BLACKPINK's Jennie. Inspired by a playful game of hide-and-seek, the campaign reimagines the depth of emotions found in moments of encounter and discovery through CHANEL's unique lens.
In the video released on the 21st, Jennie appears as the seeker, while Gracie Abrams cleverly evades her. The two move through a hotel's secret corridors and hidden spaces, tracing each other's paths and creating magical moments where chance and butterflies intertwine. Notably, Gracie Abrams has been newly named a COCO CRUSH muse, marking her first campaign with the house.
The film is directed by Gordon Von Steiner and features models Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, and Qun Ye, each expressing the world of COCO CRUSH with their distinctive personalities and emotions.
The accompanying photos also turned heads, capturing Jennie exuding a "world-class" aura in a simple sleeveless look.
Meanwhile, Jennie is showcasing another side of her artistry through her first photo exhibition, 'JENNIE PHOTO EXHIBITION 'J2NNI5'', currently running at Youthquake in Jongno-gu, Seoul.