The Jelly Balm — already famous as IU’s go-to lip balm — is now being sold not only at department stores but also at Olive Young, instantly drawing massive attention.
Perfect for a ‘daily lip’
1. It’s the Estée Lauder Pure Color Jelly Glow Balm.
2. The moment you apply it, the jelly-like, bouncy hydration delivers a plumping effect that fans can’t stop raving about. It reacts to your pH, creating a slightly different shade on everyone.
3. Its fresh, translucent color payoff lasts, making it ideal as an everyday lip. Here are three must-try shades.
4. First, No. 2 Belle Macaron: a clear, natural pink that’s perfect with a no-makeup look. It’s super versatile — use it on the lips or even as a blush.
5. Next, No. 3 Namsan Sunset: an original coral that flatters warm undertones and adds a healthy glow to the face.
6. Finally, No. 5 Pure Rose: a rosy pink that suits cool undertones too, effortless for daily wear.
With its natural tint and dewy shine in one swipe, this is a go-to pick for your everyday lip routine. Now’s the perfect time to find the shade that suits you best.