The musical Fan letter is back for a 10th-anniversary encore, ready to move audiences all over again.
After wrapping its 10th-anniversary performance at the Seoul Arts Center on February 22, Fan letter shifts to the Daehak-ro Grand Theater starting on the 17th.
This season, producer Live Co., Ltd. expanded fan engagement with interactive events inspired by the show’s world-building and characters. The lineup lets audiences step into key moments and feel the narrative flow firsthand.
First up were pre-show events built around symbolic in-story dates. On the 4th, a 'Hikaru Birthday Party' celebrated the character Hikaru, with actors in the role gifting manuscript-paper-shaped cookies and postcards to fans. Around Daehak-ro, a street activation invited fans to find staff dressed in character Sehun’s stage costume and hand them a fan letter to receive manuscript-paper cookies and discount vouchers — a real-life spin on the show’s core motif of letters.
Special opening-week surprises continue. From the 17th to the 19th, the 'Haejin’s Letter Giveaway' will present paid ticket holders for those performances with a letter handwritten by the actor playing Kim Haejin, bringing the show’s emotions even closer.
An experiential pop-up has also opened near the venue. On the skybridge at Hongik University Daehangno Art Center, the 'Myeongil Daily News Editorial Room' pop-up zone features show MD sales, a space where visitors can write their own letters, and shelves to browse books related to 'Guinhoe' — the real-life literary circle that inspired the production. There’s also a screening area to revisit performance videos and music from the past decade, offering a look back at the history of Fan letter.
Meanwhile, the 10th-anniversary encore run of Fan letter begins on the 17th and continues through June 7 at the Grand Theater of Hongik University Daehangno Art Center in Seoul.