S.E.S. alum Shoo has announced a bold new start as a cosmetics entrepreneur.
On the 17th, Shoo shared recent photos of her blonde hairstyle on Instagram and personally revealed she is launching her own brand. "Over the past year, I immersed myself in the world of cosmetics, pouring all my senses into studying and preparing," she wrote.
She added that she has been traveling across multiple countries to refine the brand's direction and identity. Shoo continued, "We'll soon unveil the new brand's cosmetics line," noting plans to enter the global market starting in Vietnam this April.
Drawing further attention, she revealed a business card that reads CEO Yoo Soo-young, signaling her full-fledged move as a business leader.
Shoo debuted with S.E.S. in 1997. After pausing activities in the wake of a past gambling scandal, she is opening a new chapter through business.