On March 17, 2026, Daily Fashion News reported that Seoul’s commercial hubs are ramping up ahead of BTS’s highly anticipated full-group comeback concert—the first in 3 years and 9 months. With up to 260,000 visitors expected, the dining, fashion, and retail sectors are rolling out special promotions to welcome ARMY.
The accompanying images highlight the buzz across Seoul as the city gears up, with the economic impact projected to reach as high as 1 trillion won (approximately $770 million). They also reference the citywide ‘The City Seoul’ project planned around the concert.
Fans flooded social media with reactions like, "I can’t wait to see what BTS’s comeback stage will look like." Seoul is preparing to welcome fans from around the world for the group’s return.