On March 18, 2026, the Doosan Bears announced their new season 'Authentic' apparel lineup via Instagram, touting it with the slogan 'the most Bears-like style.' The reveal immediately caught fans' attention online.
The post featured photos of hoodies, pullovers, windbreakers, T-shirts, and a Spring Camp cap. Online sales begin March 19, with offline sales starting at the Jamsil home opener on April 3.
Fans reacted enthusiastically, signaling strong intent to buy despite the higher prices. Notably, many also requested additional collaboration pieces with Adidas.