K-SNAPP

Tapping Into Gen Z Trends: The Allure of 'How to Become a Building Owner in Korea'

A first-look review of tvN DRAMA's new series

tvN DRAMA, How to Become a Building Owner in Korea, K-Drama
Photo: YouTube tvN DRAMA

A-list actors are chasing the latest Gen Z trend, and a bold new K-drama has arrived to prove it.

The show's promo video dropped on March 18, 2026, on the official tvN DRAMA YouTube channel.

Featuring interviews with the lead cast and key scenes, the clip lets viewers preview the series' overall tone.

In the video, Shim Eun-kyung shares a striking character insight, saying, "She moves because she has no desire," while Jung Soo-jung teases, "Our Lee Kyung will be okay, right?"

Breaking away from classic suspense, the series taps into themes Gen Z can relate to, vividly portraying the grind to become a make-a-living building owner (landlord). Its high production budget and star-studded cast are already drawing buzz. Additional details: it is streaming on TVING and airs on weekends at 9:10 p.m.

YouTube 'tvN DRAMA'