On March 19, 2026, Story J Company celebrated actor Lee Jun-hyeok’s birthday with a special Instagram update, instantly turning the day into the viral fan event known as 'JunHyeok Day'.
The uploaded image features an envelope against a blue background, paired with Lee Jun-hyeok’s photo and the message "Happy JunHyeok Day." To mark the occasion, the agency also shared a Q&A image packed with birthday-themed questions and answers.
Fans flooded the comments with congratulations for Lee Jun-hyeok, using hashtags like '#LeeJunHyeok', '#HAPPYBIRTHDAY', and '#Congratulations'. The post gave fans a special chance to connect directly with the star.