K-SNAPP

ITZY Skyrockets: Dance Practice For Sleeper Hit 'THAT'S A NO NO' Hits No.1 Ahead of 'M COUNTDOWN' Appearance

The hype keeps growing

ITZY, YouTube, Choreography, Chart resurgence, World tour
Photo: JYP Entertainment

The buzz around ITZY is showing up in the numbers.

The self-produced dance practice video for 'THAT'S A NO NO,' released on ITZY's official YouTube channel at 6 p.m. on the 14th, surpassed 1.03 million views by the morning of the 18th and clinched No.1 on YouTube Korea's Trending Music Videos daily chart for March 15.

Their full-cam stage video for the new world tour 'THAT'S A NO NO,' dropped on February 23, had already hit the top of the same chart on March 8. Now, the latest content has reclaimed No.1, reaffirming the group's red-hot momentum.

Fueled by fan support, JYP Entertainment also released a close-up cam version of the dance practice. Official short-form clips uploaded across ITZY's YouTube, Instagram, and TikTok have collectively surpassed 85.3 million views as of the afternoon of the 17th, continuing to trend.

Meanwhile, on the 19th, ITZY will deliver a special stage on Mnet's M COUNTDOWN, answering the 'THAT'S A NO NO' craze that kicked off on their world tour.