On March 20, 2026, So Yi-hyun sparked buzz on Instagram, teasing her first launch broadcast set for 9:45 PM while sharing casual snaps inside a sleek, modern store, a moment enjoying food, and a bright, beaming shot as she held the product.
Confidently announcing the countdown to her debut launch broadcast, she hinted that she will showcase a range of products. Fans flooded the post with support, praising her readiness and passion for the show.