On March 21, 2026, Euddeum Shim announced on Instagram that a new pair of running shoes is about to drop. She posted, "A next‑gen running shoe that nails both rebound and stability. 3/23 — only two days left until launch!"
In the photos, Shim poses with several people while holding bright red shoes. The word 'HYPERBOOST' stands out in the background.
There were no comments on the post at the time, but her followers are clearly building anticipation for the new product.