On March 22, 2026, actor Choi Hee took to Instagram to introduce the skin booster 'Generex' — drawing buzz for its patented cell‑penetrating peptide technology that promises dramatically improved skin absorption. Choi emphasized the product delivers roughly 100 times higher penetration, saying the claim is backed by research. She also broke down the ingredients and usage for both the silver and gold ampoules, instantly grabbing fans' attention.
Recommending it as her personal skincare secret, Choi said the product can help address a range of skin concerns. Fans marveled at her visuals and voiced excitement for the product's release.