Shocking March 2026 actor brand reputation rankings are in: Park Ji Hoon claimed No. 1. On top of that, the The King's Warden team celebrated back-to-back wins.
The Korea Corporate Reputation Research Institute analyzed 262,280,069 big-data points on 100 beloved Korean film actors from February 24 to March 24, 2026, to measure their brand reputation. This figure represents a 53.87% surge from February.
At No. 1, Park Ji Hoon posted a participation index of 4,409,374, a media index of 8,442,333, a communication index of 8,765,268, and a community index of 9,244,152, for a total brand reputation index of 30,861,127. Trailing him, Yoo Hae Jin recorded 25,845,330 and Yoo Ji Tae 12,628,846, ranking second and third respectively.
In short, The King's Warden cast dominated the top spots, turning heads across the industry. Set in 1457 at Cheongnyeongpo, the film follows a village head who chooses exile and a deposed young former king. Directed by Jang Hang-jun, it stars Yoo Hae Jin, Park Ji Hoon, Yoo Ji Tae, and Jeon Mi Do.