BOYNEXTDOOR are going viral with member-driven short-form content that highlights each artist’s unique charms.
From March 16–21, the group rolled out individual short-form clips across their official social media accounts.
Built around tracks the members discussed from the planning stage, the project lets each member flex their strengths — performance, vocals, and rap. Despite the bite-sized runtime, the response has been explosive from the moment of release, racking up a combined 16.27 million Instagram views as of 8 a.m. on the 24th.
In the released clips, Taesan stunned with powerhouse vocals to My Chemical Romance’s 'Welcome to the Black Parade,' while Riwoo delivered a high-energy performance to Michael Jackson’s 'Wanna Be Startin' Somethin',' leaving a strong impact. Leehan then showcased his smooth tone with a soulful rendition of Grover Washington Jr. and Bill Withers’ 'Just the Two of Us,' cementing his presence as a vocalist.
Sungho impressed with delicate emotion and deep immersion through a cover of Rosé’s 'toxic till the end,' and Jaehyun dropped an original rap over 'Menina de Vermelho' by MC Menor JP, RAMONMIX, and The Ironix — even putting in steady work to practice Portuguese. Finally, Woonhak added witty self-written bars over WINNER’s 'Don’t Flirt.'