A new global platform is grabbing worldwide attention.
On March 24, 2026, the YouTube channel 'ENA' uploaded a video titled "X THE LEAGUE & BamBam."
'X THE LEAGUE' is turning heads with a fan-powered, worldwide sales showdown. Sellers from multiple countries join the league, where 32 competitors active across nine nations gather in one place to compete. They go beyond simply pushing products, engaging fans in creative ways that make the competition even more exciting.
The buzz is especially intense thanks to the participation of star artist BamBam. His appearance is more than just a special guest moment—it hints at a new model of global marketing driven by real-time interaction with fans.
Round 1 runs from March 23 to April 11, and fan participation is already heating things up. ENA plans to roll out even more global content through competitions like this.
One viewer said, "This format feels so fresh! It really gives off a global vibe," while another fan added, "As a BamBam fan, I can't help but cheer even harder."