Haeum of KiiiKiii is going viral as a next-gen beauty icon through a striking collaboration with fashion magazine Marie Claire.
Marie Claire recently unveiled a beauty pictorial with Haeum on its official social channels. In the images, she flaunts a daring short cut with choppy bangs and overlined lips, serving a completely different vibe from her usual look. Her uniquely expressive poses amplify the mood, while color contacts and unconventional makeup add an extra layer of mystique.
Since debut, Haeum has stood out for her standout concept execution and distinctive visuals. Her feline eyes and striking features embody the classic ‘cat-type’ image, and she brings that allure to the max on every stage.
Other representative ‘cat-type’ idols include Miyao Gawon, Ahn So-hee of Wonder Girls, and Sunmi.
This Marie Claire shoot reveals a brand-new side of Haeum and is sparking buzz, spotlighting her limitless potential as a beauty icon. Anticipation is high as she continues expanding her influence beyond music.
Meanwhile, KiiiKiii found success with the title track ‘404 (New Era)’ from their second mini album ‘Delulu Pack,’ released on January 26, earning meaningful results on both the Circle Chart and the U.S. Billboard charts.