BLACKPINK is rapidly expanding its global footprint in China and Japan, with citywide takeovers, packed pop-ups, and immersive activations driving explosive fan response.
YG Entertainment announced on the 12th that BLACKPINK successfully wrapped a large-scale release campaign for their third mini album 'DEADLINE' across 20 cities in China, in collaboration with Tencent Music Entertainment Group (TME).
The event marked TME’s largest offline promotion to date and drew a fiery reaction from local fans. Urban landmarks in cities like Ningbo, Macau, and Shenzhen were lit up in BLACKPINK’s signature pink, while major malls in Beijing and Shanghai were transformed to match the album’s concept. Notably, at Dolby House Shanghai, an immersive sound experience powered by Dolby Atmos earned rave reviews.
Japan’s response was just as intense. At the pop-up store in the heart of Shibuya, Tokyo, fans lined up before opening hours, and several merchandise items sold out early. Eye-catching billboard events and major record label promotions also captivated local fans.
Meanwhile, 'DEADLINE' sold 1,774,577 copies in its first week (per Hanteo Chart), setting a new record for a K-pop girl group.