On March 18, 2026, Hee Choi announced on her Instagram that she is rolling out a grand launch for a new hair accessory line in collaboration with Ierlor, sending fans into a frenzy.
The post features photos of Choi dressed in pure white, seated on a sofa while tying her hair with the soon-to-launch accessories.
She also revealed that the earrings, rings, and bracelets she wore are brand-new pieces, ramping up anticipation. Fans flooded the comments asking for alerts, leaving messages like "Me!" and "Notifications, please."