On March 20, 2026, Um Ji-yoon surprised fans with a fresh Instagram update, writing, "Hello, I'm Um Sun-hye," while teasing a special-price live broadcast at 8 p.m. and asking for everyone's support.
In the photos, Um Ji-yoon looks bright, confident, and effortlessly chic. Her meticulously curated picks have fueled anticipation for her upcoming home shopping live show.
Fans flooded the comments with praise like "She's truly incredible" and "You're a real chameleon," celebrating her versatile charm and sending messages of support.