On March 22, 2026, Choi Hee went live on Instagram — and the response was instant. During the stream, she broke down the standout mechanism and ingredients of a specific cosmetics product, drawing major interest. She repeatedly emphasized how well the item suits her ladies and thanked viewers for tuning in.
Wearing a yellow shirt, Choi Hee passionately introduced the product, making everything easy to understand. The video also featured clear shots of the item so viewers could check out the details at a glance.
Fans chimed in with messages like "Loved the live" and flooded the chat with praise such as "Thank you for introducing such a great product."