On March 23, 2026, Lee Jung-hyun dropped a new Instagram post — and it’s already going viral. She revealed that she often feels drained even before she starts cooking, pointing to her choice of pan as the surprising reason. Introducing her specially selected non-buffed stainless-steel pan, she urged followers to “feel the difference” for themselves. She also announced a special JAJU promotion offering up to 15% off. Fans are flocking to her pick and leaving real purchase reviews. Amid the buzz, one fan commented, "The frying pan sparkles, and so does Lee Jung-hyun," proving her pull.