Netflix’s animated series K-Pop Demon Hunters is joining forces with global franchise McDonald’s in a bold new collaboration that’s already going viral. The hit title is extending its momentum beyond the screen and music into a major brand partnership.
Netflix and McDonald’s announced that starting on the 31st (local time), the U.S. will roll out a themed K-Pop Demon Hunters collaboration. The promotion features two new adult menu items and limited-edition photocards, bringing flavors inspired by McDonald’s Korea to American consumers.
The two companies are leaning into the rivalry between the in-universe teams Huntrix and Saja Boys. The released visuals spotlight a head-to-head showdown, and McDonald’s said the partnership was designed to honor the series’ worldbuilding while clearly expressing the brand’s identity.
K-Pop Demon Hunters is a Netflix original animation that follows K-pop stars who double as protectors, defending their fans from supernatural threats. The series premiered on Netflix last June, and with a sequel now confirmed, it’s signaling real potential to grow into a long-running franchise.
The music from the project also drew a fiery response. The OST track 'Golden' won Best Original Song at the 98th Academy Awards, and the film clinched Best Picture as well, cementing its impact.