K-SNAPP

‘Seoul Mom’ Blows Up Through Word of Mouth

The video reveals Seoul Mom’s road to success.

Seoul Mom, Success, Seoul, Cooking, MBC
Photo: YouTube MBCentertainment

The MBCentertainment channel has dropped a new video — and it’s already turning heads. Released on March 26, the clip spotlights the “miraculous” rise of Seoul Mom, whose word-of-mouth-fueled success is quickly becoming a hot topic.

The video traces how Seoul Mom started with a tiny rice-and-soup eatery and grew it into a runaway success. It highlights her signature dishes — including tteokguk (rice cake soup) made with a rich anchovy broth — and shows how her innate cooking instincts have won over countless customers. Despite having no formal culinary training, she’s earned broad recognition, and the video breaks down the secrets behind that acclaim.

Viewer reactions are mixed, with some comments taking a critical stance on a related cast member’s behavior.

YouTube 'MBCentertainment'