BTS member V is stealing hearts worldwide with a commercial that plays like a nostalgic coming-of-age film.
On the 10th, Compose Coffee officially launched a new ad campaign titled 'That Night, Our Decaf,' created in collaboration with its exclusive model, V.
In the video, V slips back into his high-school days, wearing a school uniform and portraying vibrant moments of youth. He tenderly plucks a dandelion seed from his first love’s hair, dozes off in class, and races across the basketball court—serving up one eye-catching scene after another.
In the final moments, a present-day V leaves viewers with a lingering aftertaste as his first love asks, "You still drink decaf these days?"
The campaign taps into the everyday rise of the 'Healthy Pleasure' trend—enjoying wellness in fun, sustainable ways—by lowering caffeine load while preserving the true taste of coffee to meet evolving consumer needs.
Meanwhile, BTS is set to kick off a massive world tour, starting with a performance at Goyang Sports Complex Main Stadium and spanning 85 shows across 34 cities.