Kim Ha-on has officially taken the top spot on Show Me The Money 12, closing out the show’s long-awaited return with a decisive win.
During the live finale on April 2, HAON—representing Team Zico and Crush—outperformed finalists NowaImYoung, TRAEBI, MILLI, and Mason Hom to secure first place. He topped both the on-site evaluation and real-time text voting, taking home the ₩100 million grand prize.
“I imagined this moment from the second I decided to join,” HAON shared after the win. He also thanked his producers, adding, “Please keep watching what I do next,” hinting at what’s ahead.
This season marked the show’s return after roughly four years—and it didn’t come quietly.
Ahead of its premiere, the program drew attention for introducing new elements, including the TVING expansion content ‘World of Yaksha,’ which added a revival system for eliminated contestants. The twist reshaped the competition and quickly became a talking point among viewers.
The response followed. The finale recorded a 92.1% real-time share on TVING, while related clips surpassed 1.1 billion cumulative views across official platforms. Throughout its run, the show consistently ranked No. 1 in non-drama buzz, signaling its strong comeback.
The music extended that impact. Tracks like ‘TICK TOCK’ climbed major charts, while ‘KISS KISS KISS’ hit No. 1 on Apple Music Korea—showing that the season’s influence reached beyond the broadcast itself.
For HAON, the win adds another defining moment to his career. After first breaking out through High School Rapper 2 in 2018 and finishing runner-up on Rap:Public in 2024, he now stands at the very top.