Actor Choi Woo-shik participated in a meaningful campaign pictorial aimed at improving pet awareness.
On the 29th, the casual fashion brand PROJECT M, in collaboration with the fashion cultural magazine Oboy, which discusses the earth, environment, and animal welfare, unveiled a campaign pictorial.
This campaign is part of PROJECT M's annual Project Protect, which conveys significant messages about protecting life on Earth that needs help, focusing on topics such as environmental conservation and animal welfare.
Through this season's 'PROJECT MUNG' collection, PROJECT M conveys the message to protect and love pets as our precious family and friends. The campaign aims to foster warm interest and protection for all pets of various appearances and backgrounds, while also promoting awareness and values that can be practiced in everyday life.
The campaign pictorial features PROJECT M model Choi Woo-shik and real rescue dogs Jigeum-i and Moding-i, who are waiting for a new family. It's said that Choi Woo-shik showed great affection and care for Jigeum-i and Moding-i throughout the shoot, encouraging support and attention for rescue dogs. He drew attention with a stylish look featuring comfortable yet chic outfits, including sweaters, hoodies, and sweatshirts with striking graphics.
The campaign pictorial can be found on the official online mall and in issue 135 of Oboy magazine.