On March 23, 2026, IU posted the official poster for her new drama on her Instagram.
The character poster is for the MBC drama '21st-Century Grand Prince's Consort' and features the hard-hitting line: "I'll win, even if I have to get dirty." IU plays Seong Hee-joo, the CEO of Castle Beauty, a woman who has the looks, talent, and wealth to match. The drama premieres Friday, April 10 at 9:40 p.m. KST.
Fans left comments like "Gasp," showing their excitement for her upcoming project.