On March 23, 2026, Choi Hee revealed on Instagram that she visited the Generex research lab located on the Seoul National University campus, calling the biotech supplier—known for its core growth-factor ingredients—highly trustworthy and saying the lab had a uniquely inspiring vibe.
In the photos, Choi smiles brightly in a comfortable outfit inside the lab. She noted that while Generex doesn’t run flashy marketing and may be unfamiliar to some, it’s a reliable biotech company exporting to Japan, Southeast Asia, and the U.S. She also gushed that the CEO’s youthful-looking skin is thanks to Generex products.
Fans flooded the comments with praise like "This is a product I can really trust!" and "The CEO’s skin is seriously wow!" To keep the momentum going, Choi announced the winners of a live event and said she would send out fried-chicken vouchers.